Have you had enough yet of the dad bashing frequently seen in the media? According to sitcoms and TV commercials, men are complete idiots who wouldn't even know how to put their own underwear on straight if it weren't for their wives telling them how to do things.
Clorox jumped on the man-bashing bandwagon this week with an online advertising campaign so highly offensive that if it had targeted blacks instead of dads, it would have been called the most extreme example of corporate racism ever witnessed.
The ad begins by claiming dads "lack the judgment and fine motor skills" to take care of children, and it compares dads to dogs and other house pets in their sheer stupidity.
The ad then goes on to identify the "6 mistakes new dads make," each of which is an outrageous slur against all men. It claims, for example, that dads will put their baby's clothes on backwards and not be able to figure out why they don't fit.
The ad goes on to explain that dads allow their babies to "eat off the floor," and then they plop them down on the couch to "watch reality TV shows."
Even worse, Clorox somehow believed it was entirely appropriate for its marketing campaign to include this: "Some new dads have been inspired by raunchy comedies to bring babies to inappropriate places like casinos, pool halls, and poetry readings."
Here's also a screen shot of the online ad, before it was pulled by Clorox without explanation:
"So, to summarize," says a media editorial, "new dads give our kids dirty food and Play-Doh to spread all over their faces while watching 'Kardashians,' then put them in backward summer clothes in freezing weather, oblivious to their cries en route to a poetry slam. But you can't blame us, because of our perpetually beer-soaked state and canine-level motor skills."
Yep, dads are stupid morons, says Clorox. And they think it's hilarious to shove that message in your face. It's all part of the man-bashing bandwagon we're witnessing across the mainstream media.
Clorox customers outragedActual comments on the Clorox website:
What the heck are you THINKING, Clorox?
As a woman, a single mother, and a feminist, I find this "article" disturbing on so many levels. Perpetuating unfounded gender stereotypes is deplorable and insulting. Always.
Me want to comment but me two dum. Me MUST be male may bE evn noo dad.
Has the Clorox marketing department been in a bomb shelter since the 50s or something?
What in the almighty hell were you thinking by making fathers out to be giant dummies who can't figure out which end of the baby a diaper goes on? It's 2013, for pete's sake - do you really not realize that marginalizing 50% of a household ISN'T okay anymore?
Insulting on so many levels. I agree with the other responses and dads who have all weighed in. It wasn't even the slightest bit funny and as a stay at home dad who makes all the household purchases I will be more inclined to go with another brand since you think so little of my ability to make sound decisions. How is that for good judgment?
Message to Clorox: Your advertising and marketing team members are a bunch of @sshatsCan you imagine the outcry if this ad had been about WOMEN?
Here's how it would have read, using the exact words from Clorox:
"Like dogs or other house pets, BLACKS are filled with good intentions but lacking the judgment and fine motor skills to execute well." - Clorox.
"Prudence won't stop MEXICANS from relaxing with a brew and blaring inappropriate shows while baby stares in horror/awe/wonder at the colorful moving yell-box." - Clorox.
"Some GAYS have been inspired by raunchy comedies to bring babies to inappropriate places like casinos, pool halls, and poetry readings." - Clorox.
Suddenly the offensiveness of it all seems obvious, doesn't it? Now you see that the Clorox advertisement is classic hate speech against men.
These Clorox people are so clueless and hateful, they will probably soon run "Clorox n----r jokes" and laugh it up at the expense of innocent African Americans, too. I can already see the racist ads from the Clorox marketing team: "Hey n----rs, here's how to get your WHITES more WHITE!" (Because they're selling bleach, of course.)
If you find that last paragraph highly offensive, that's my whole point: Clorox did this to fathers of all colors, including blacks! And the company is so completely disconnected from reality that it somehow thought its hate speech was not just acceptable, but even entertaining. How sick is this, really?
Personally, I denounce racism, sexism, man bashing and corporate hate speech. I am never buying Clorox products again, and I recommend you join me in this boycott against corporate hate speech targeting men. I would take exactly the same position if Clorox attacked women, African Americans or anyone who is gay, too.
Boycott Burt's Bees, now owned by CloroxBurt's Bees was purchased by Clorox in 2007. (Yes, it's true. Look it up.)
Media is announcing a boycott of all Clorox products, including Burt's Bees, for the remainder of 2013.
Stop rewarding this company with your dollars when they turn around and use that money to run hate speech ad campaigns that depict all dads as stupid morons.
Boycott Burt's Bees and Clorox beginning immediately.
Unless, of course, you support hate speech. Because while Clorox only targeted men in this ad campaign, tomorrow they may target women, or blacks, or short people, gays, or God forbid... undocumented immigrants!
Message to Clorox: Grow up! Get a clue! Targeting dads for hate speech is not acceptable, and it's not going to be tolerated in our society. Didn't you ever hear of something called the Civil Rights Movement?
Men are fed up with white males being the brunt of racist, gender-phobic insults like the one you recently publicized. Shame on you and may your upcoming financial losses remind you to think twice before attacking ANY group of human beings in future advertisements.